{"product_id":"madison-reed-radiant-hair-color-kit-100-gray-coverage-soft-black-25nnn-ppd-free-ammonia-free-1-pack","title":"Madison Reed Radiant Hair Color Kit - 100% Gray Coverage Soft Black (2.5NNN) | PPD-Free \u0026 Ammonia-Free, 1 Pack","description":"\u003cul\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Permanent Gray Coverage: Hair color designed to fully cover gray hair, including resistant grays, when used as directed. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e 8-Free Formula with Conditioning Ingredients: Dermatologist-tested and ammonia-free. Made without PPD, resorcinol, parabens, phthalates, gluten, SLS, or titanium dioxide. Formulated with keratin, argan oil, and ginseng root extract to help condition hair during coloring. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e All-In-One At-Home Color Kit: Includes cream color, conditioning activator, barrier cream, cleansing wipes, gloves, applicator cap, and color-protecting shampoo and conditioner, along with step-by-step instructions. Designed for at-home hair coloring without a salon appointment. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Subscribe \u0026amp; Save Option: Receive hair color on a recurring schedule with Subscribe \u0026amp; Save. Designed to support regular maintenance between color applications. \u003c\/span\u003e\u003c\/li\u003e \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Safety \u0026amp; Storage Information: Shelf life is up to 3 years from the date of manufacture when stored properly. Perform a 48-hour patch test before use and follow all included safety instructions. \u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * MODULE TITLE: Hot-spot\n *\/\n\n.aplus-v2 .premium-aplus-module-10 {\n position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-10 .hover-wrapper {\n position: absolute;\n width: 35px;\n height: 35px;\n}\n\n.aplus-v2 .premium-aplus-module-10 .hover-point {\n display: block;\n border: 2px solid #fff;\n background: rgba(145, 145, 145, .4);\n width: 100%;\n height: 100%;\n -webkit-border-radius: 50%;\n -moz-border-radius: 50%;\n border-radius: 50%;\n outline-style: none;\n cursor: pointer;\n}\n\n.aplus-v2 .premium-aplus-module-10 .aplus-text-container {\n padding: 40px 80px 0;\n}\n\n.aplus-v2 .premium-aplus-module-10 .aplus-description {\n padding: 10px 0;\n text-align: center;\n}\n\n.aplus-v2 .premium-aplus-module-10 .aplus-image-container {\n position: relative;\n border: 1px solid #000;\n}\n\n.aplus-v2 .premium-aplus-module-10 .hover-title {\n font-weight: bold;\n}\n\n.aplus-v2 .premium-aplus-module-10 .hover-point.secondary {\n background: #000;\n padding-top: 6px;\n color: #fff;\n text-align: center;\n font-size: 1.5em;\n}\n\n.aplus-v2 .premium-aplus-module-10 .hover-point.selected,\n.aplus-v2 .premium-aplus-module-10 .hover-point:focus-visible {\n background: rgba(50, 150, 255, .8);\n}\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs - Common Styles (All Devices)\n *\/\n\n.aplus-v2 .premium-aplus-module-11 {\n background: #fff;\n position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color {\n background: #000;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n display: block;\n width: 100%;\n margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n visibility: hidden;\n opacity: 0;\n height: 0;\n transition: display 0.1s linear, opacity 0.1s linear, height 0.1s linear;\n transition-behavior: allow-discrete;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .aplus-answer {\n visibility: visible;\n opacity: 1;\n height: auto;\n height: calc-size(auto);\n min-height: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-list {\n margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n position: relative;\n list-style-type: none;\n cursor: pointer;\n border: 2px solid #E6E6E6;\n background: #fff;\n border-radius: 3px;\n margin-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color .faq-block {\n border: none;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n text-align: center;\n border-radius: 3px;\n display: inline-block;\n font-weight: 500;\n position: absolute;\n color: #fff;\n top: 10px;\n left: 10px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-question::before,\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n right: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before {\n content: \"Q\";\n background: #505050;\n transition: background 0.1s linear;\n z-index: 2;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n content: \"A\";\n background: #DF7600;\n color: #000000;\n z-index: 1;\n transform: translateY(0px);\n transition: transform 0.1s linear;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-question::before {\n background: #404040;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-answer::before {\n transform: translateY(40px);\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n position: absolute;\n top: 25px;\n border: 10px solid transparent;\n border-top-color: #505050;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .faq-arrow {\n top: 15px;\n border-top-color: transparent;\n border-bottom-color: #404040;\n}\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .premium-aplus-module-2 .premium-background-wrapper {\n position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper {\n position: absolute;\n width: 50%;\n height: 100%;\n top: 0;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n left: 50%;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n left: auto;\n right: 50%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.secondary-color {\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background {\n padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-topic {\n padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-heading {\n padding-bottom: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-description {\n line-height: 1.5em;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.white-background {\n background: rgba(255,255,255,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background {\n background: rgba(0,0,0,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h1,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h5,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol .a-list-item,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul .a-list-item {\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-container {\n display: table;\n height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n padding-left: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n\tpadding-left: 0px;\n\tpadding-right: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n padding-right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n padding-right: 0px;\n padding-left: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-column {\n display: table-cell;\n vertical-align: middle;\n}\n\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 5: Comparision table - scroller\n *\/\n\n.aplus-v2 .premium-aplus-module-5 h1 {\n padding-bottom: 30px;\n}\n\n\/* position column-headers relative to this table *\/\n.aplus-v2 .premium-aplus-module-5 .table-container {\n position: relative;\n opacity: 1;\n}\n\n.aplus-v2 .premium-aplus-module-5 .table-container.loading {\n opacity: 0;\n}\n\n.aplus-v2 .premium-aplus-module-5 .table-slider {\n overflow-x: scroll;\n overflow-y: visible;\n width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-5 td.attribute {\n min-width: 300px;\n top: auto;\n left: 0;\n z-index: 100;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-5 td.attribute {\n right: 0px;\n left: auto;\n}\n\n.aplus-v2 .premium-aplus-module-5 td.active-item,\n.aplus-v2 .premium-aplus-module-5 th.active-item {\n top: auto;\n left: 300px;\n z-index: 100;\n}\n\nhtml[dir=\"rtl\"] .premium-aplus-module-5 td.active-item,\nhtml[dir=\"rtl\"] .premium-aplus-module-5 th.active-item {\n left: auto;\n right: 300px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .attribute,\n.aplus-v2 .premium-aplus-module-5 .active-item{\n position: sticky;\n}\n\n.aplus-v2 .premium-aplus-module-5 table.a-bordered td,\n.aplus-v2 .premium-aplus-module-5 table.a-bordered th {\n background-color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-5 table.a-bordered td.attribute .aplus-popover-trigger::after {\n content: \"?\";\n display: inline-block;\n font-size: 12px;\n position: relative;\n bottom: 5px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .product-title {\n font-size: 15px;\n padding: 10px 0;\n}\n\n.aplus-v2 .premium-aplus-module-5 .scroll-width {\n overflow-x: scroll;\n overflow-y: visible;\n}\n\n\n.aplus-v2 .premium-aplus-module-5 td.attribute.empty {\n height: 300px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .header-img {\n padding-top: 10px;\n}\n\n\/* Override default AUI .a-bordered table borders *\/\n.aplus-v2 .premium-aplus-module-5 table.a-bordered {\n border-width: 0;\n border-color: #eaeaea;\n border-style: solid;\n}\n\n\/* Size the top scroller *\/\n.aplus-v2 .premium-aplus-module-5 .scroll-wrapper-top {\n width: 100%;\n height: 20px;\n overflow-x: scroll;\n overflow-y: visible;\n}\n\n.aplus-v2 .premium-aplus-module-5 .scroll-bar {\n height: 1px;\n}\n\n.aplus-v2 .premium-aplus-module-5 .add-to-cart {\n line-height: 1rem;\n font-weight: normal;\n}\n\n.aplus-v2 .premium-aplus-module-5 .review {\n font-size: 14px;\n}\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium modules global styles\n *\/\n.aplus-v2.desktop {\n max-width: 1464px;\n min-width: 800px;\n margin-left: auto;\n margin-right: auto;\n word-wrap: break-word;\n overflow-wrap: break-word;\n word-break: break-word;\n}\n\/* Undo this for tech-specs because it breaks table layout *\/\n.aplus-v2.desktop .premium-aplus .aplus-tech-spec-table { word-break: initial; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: Arial, sans-serif; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: inherit; }\n\n\/* type *\/\n.aplus-v2 .premium-aplus .aplus-h1 { font-size: 32px; line-height: 1.2em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h2 { font-size: 26px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h3 { font-size: 18px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-p1 { font-size: 20px; line-height: 1.3em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p2 { font-size: 16px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p3 { font-size: 14px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-accent1 { font-size: 16px; line-height: 1.4em; font-weight: 600; }\n.aplus-v2 .premium-aplus .aplus-accent2 { font-size: 14px; line-height: 1.4em; font-weight: 600; }\n\n\/* spacing *\/\n.aplus-v2 .aplus-container-1 { padding: 40px; }\n.aplus-v2 .aplus-container-1-2 { padding: 40px 80px; }\n.aplus-v2 .aplus-container-2 { padding: 80px; }\n.aplus-v2 .aplus-container-3 { padding: 40px 0; }\n\n\/* Display *\/\n.aplus-v2 .premium-aplus .aplus-display-table { display: table; }\n.aplus-v2 .premium-aplus .aplus-display-table-cell { display: table-cell; }\n.aplus-v2 .premium-aplus .aplus-display-inline-block { display: inline-block; }\n\n\/* Aplus display table with min-width 1000px and fill remaining space inside parent *\/\n.aplus-v2.desktop .premium-aplus .aplus-display-table-width { min-width: 1000px; width: 100% }\n\n\/**\n* Padding and margin for element should be 10, 20, 40, or 80 px. Considering mini 10, small 20, medium 40, large 80.\n*\/\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs\n *\/\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question {\n line-height: 25px;\n padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n padding: 10px 80px 15px 100px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-block {\n padding-left: 80px;\n padding-right: 100px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active {\n padding-bottom: 35px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n width: 80px;\n line-height: 40px;\n font-size: 25px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n left: 40px;\n}\n\n\u003c\/style\u003e\n \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 12: Nav Carousel\n *\/\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-card {\n position: relative;\n width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-container {\n position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-image-carousel-container {\n \/* Match the aspect ratio of the desktop image uploaded via the editor (1464px x 600px) *\/\n padding-top: calc(600 \/ 1464 * 100%); \/* ~40.983% *\/\n height: 0;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-image-carousel-container \u003e div {\n position: absolute;\n width: 100%;\n height: 100%;\n top: 0;\n left: 0;\n}\n\n\/* Override AUI styles. It poorly attempts to measure the slide heights before waiting until images load. *\/\n.aplus-v2 .premium-aplus-module-12 .a-carousel-viewport {\n height: 100% !important;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-image img {\n width: 100%;\n height: auto;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-details-wrapper {\n position: absolute;\n top: 0;\n width: 50%;\n height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-card-detail {\n display: table;\n width: 100%;\n height: 100%\n}\n\n.aplus-v2 .premium-aplus-module-12 .card-description {\n text-align: left;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .card-description {\n text-align: right;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-table-cell {\n display: table-cell;\n vertical-align: middle;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background {\n padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color {\n background: rgba(0, 0, 0, 0.5);\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color h1,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color h5,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ol,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ul,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ol .a-list-item,\n.aplus-v2 .premium-aplus-module-12 .aplus-text-background-color ul .a-list-item {\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-12 .description {\n margin-top: 20px;\n}\n\n\/* nav *\/\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions {\n position: absolute;\n top: 20px;\n width: 100%;\n text-align: center;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn {\n display: inline-block;\n margin: 7px 10px;\n cursor: pointer;\n border-radius: 30px;\n border: 2px solid #000;\n line-height: 2.5em;\n min-width: 200px;\n background-color: #fff;\n white-space: nowrap;\n color: #000;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-index {\n display: none;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.aplus-active {\n border-color: #fff;\n background-color: #000;\n color: #fff;\n}\n\n\/**\n * Regimen template specific css\n *\/\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen {\n text-align: right;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions.regimen {\n text-align: right;\n top: 50%;\n width: 250px;\n right: 75px;\n -webkit-transform: translateY(-50%);\n -moz-transform: translateY(-50%);\n -o-transform: translateY(-50%);\n transform: translateY(-50%);\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions.regimen {\n text-align: left;\n top: 50%;\n left: 75px;\n right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen {\n display: inline-block;\n margin: 10px 10px;\n cursor: pointer;\n border-radius: 30px;\n border: 2px solid #000;\n width: 220px;\n background-color: #fff;\n padding: 2px 0 2px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active {\n border-color: #fff;\n background-color: #000;\n color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active .aplus-carousel-index {\n color: inherit;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-goto-btn.regimen.aplus-active .aplus-carousel-label {\n color: inherit;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-index {\n display: inline-block;\n width: 12px;\n color: #000;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-label {\n color: #000;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-12 .aplus-carousel-actions .regimen .aplus-carousel-index {\n margin-left: 0px;\n margin-right: 6px;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-headline-top.regimen {\n position: absolute;\n top: 0;\n left: 0;\n width: 100%;\n background-color: #000;\n opacity: 0.5;\n text-align: center;\n}\n\n.aplus-v2 .premium-aplus-module-12 .aplus-headline-top.regimen .aplus-headline {\n color: #fff;\n line-height: 2em;\n}\n\n\/**\n * Navigation template specific css\n *\/\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-carousel-actions {\n background-color: rgba(0, 0, 0, 0.8);\n top: 0px;\n}\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-goto-btn {\n padding: 8px;\n color: #fff;\n background-color: transparent;\n border: none;\n}\n\n.aplus-v2 .premium-aplus-module-12--top-nav .aplus-goto-btn.aplus-active {\n text-decoration: underline;\n text-underline-offset: 0.8em;\n text-decoration-thickness: 3px;\n background-color: transparent;\n border: none;\n}\n\u003c\/style\u003e\n \u003cdiv class=\"aplus-content-wrapper\"\u003e\n \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-text aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-text\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e \u003cimg alt=\"Madison Reed Is a female founded company\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/39154aa5-78af-467d-a542-c4731b1c504e.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Madison Reed Is a female founded company\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/39154aa5-78af-467d-a542-c4731b1c504e.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-10-hotspot-plain-image aplus-premium\" cel_widget_id=\"aplus-premium-module-10-hotspot-plain-image\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-10\"\u003e \u003cimg alt=\"\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3648e9a6-2bea-4ef3-a18a-8e178ea4d296.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3648e9a6-2bea-4ef3-a18a-8e178ea4d296.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003cdiv class=\"hover-wrapper\" style=\"left: -moz-calc(16.79% - 18px); left: -webkit-calc(16.79% - 18px); left: -o-calc(16.79% - 18px); left: calc(16.79% - 18px); top: -moz-calc(46.46% - 18px); top: -webkit-calc(46.46% - 18px); top: -o-calc(46.46% - 18px); top: calc(46.46% - 18px);\"\u003e\n \u003cspan tabindex=\"0\" class=\"hover-point a-declarative\" data-inline-content=\"\u0026lt;div\u0026gt;\n \u0026lt;p style='font-weight: bold'\u0026gt;KERATIN\u0026lt;\/p\u0026gt;\n \u0026lt;p\u0026gt;Keratin infuses hair with additional protein to restore elasticity and help prevent breakage.\u0026lt;\/p\u0026gt;\n \u0026lt;\/div\u0026gt;\" data-position=\"triggerHorizontal\"\u003e\n \u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"hover-wrapper\" style=\"left: -moz-calc(20.27% - 18px); left: -webkit-calc(20.27% - 18px); left: -o-calc(20.27% - 18px); left: calc(20.27% - 18px); top: -moz-calc(54.70% - 18px); top: -webkit-calc(54.70% - 18px); top: -o-calc(54.70% - 18px); top: calc(54.70% - 18px);\"\u003e\n \u003cspan tabindex=\"0\" class=\"hover-point a-declarative\" data-inline-content=\"\u0026lt;div\u0026gt;\n \u0026lt;p style='font-weight: bold'\u0026gt;ARGAN OIL\u0026lt;\/p\u0026gt;\n \u0026lt;p\u0026gt;Argan Oil restores shine and adds natural smoothness, while hydrating and softening to leave hair feeling silky and healthy.\u0026lt;\/p\u0026gt;\n \u0026lt;\/div\u0026gt;\" data-position=\"triggerHorizontal\"\u003e\n \u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"hover-wrapper\" style=\"left: -moz-calc(34.78% - 18px); left: -webkit-calc(34.78% - 18px); left: -o-calc(34.78% - 18px); left: calc(34.78% - 18px); top: -moz-calc(63.43% - 18px); top: -webkit-calc(63.43% - 18px); top: -o-calc(63.43% - 18px); top: calc(63.43% - 18px);\"\u003e\n \u003cspan tabindex=\"0\" class=\"hover-point a-declarative\" data-inline-content=\"\u0026lt;div\u0026gt;\n \u0026lt;p style='font-weight: bold'\u0026gt;GINSENG ROOT EXTRACT\u0026lt;\/p\u0026gt;\n \u0026lt;p\u0026gt;Ginseng root extract is a unique fortifying ingredient, and is able to penetrate into the hair to improve individual strand strength, soften hair, and alleviate split ends.\u0026lt;\/p\u0026gt;\n \u0026lt;\/div\u0026gt;\" data-position=\"triggerHorizontal\"\u003e\n \u003c\/span\u003e\n\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e \u003cimg alt=\"Madison Reed is Free of Harsh ingredients\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/57c70878-5c6d-4086-a715-934318d6c2cd.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Madison Reed is Free of Harsh ingredients\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/57c70878-5c6d-4086-a715-934318d6c2cd.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e\u003c\/noscript\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-12-regimen-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-12-regimen-carousel\"\u003e\n \u003cajsp:map var=\"carouselContainerAria\" roledescription=\"carousel\" label=\"Featured content carousel\"\u003e\n\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-12\"\u003e \u003cdiv data-module-id=\"3\" class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-12-carousel-3-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-12-carousel-3\"}' data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" aria-roledescription=\"carousel\" class=\"a-begin a-carousel-container a-carousel-display-single a-carousel-transition-slideCircular aplus-image-carousel-container\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Madison Reed Radiant Hair Color Kit\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/57b797d1-5c8f-41cf-82f5-10912a752b24.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Madison Reed ColorSolve Shampoo and Conditioner\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/d3d3d556-b3d8-4d77-87b9-e33e09b03625.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Color Reviving Gloss\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/396c2ec5-1183-4c3c-9770-6e495344f4fc.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Color Therapy Hair Mask\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/b3190d44-443e-4af6-b2ea-8cb4381cbca9.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"5\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Root Perfection Root Touch Up\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/05b099b9-c8b0-431a-b3f3-9ce4822a8066.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"aplus-headline-top regimen\"\u003e\n \u003c\/div\u003e\n \u003cdiv id=\"aplus-carousel-actions-3\" aria-label=\"tablist section\" class=\"a-section aplus-carousel-actions regimen\" role=\"tablist\"\u003e \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-3 aplus-active\" id=\"a-autoid-27\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-27-announce\"\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e1\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eCOLOR\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-3\" id=\"a-autoid-28\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-28-announce\"\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e2\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003ePROTECT\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-3\" id=\"a-autoid-29\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-29-announce\"\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e3\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eREFRESH\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-3\" id=\"a-autoid-30\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-30-announce\"\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e4\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eTREAT\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e \u003cspan class=\"a-button a-button-search aplus-goto-btn regimen aplus-goto-btn-3\" id=\"a-autoid-31\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003cbutton role=\"tab\" class=\"a-button-text a-text-left\" type=\"button\" id=\"a-autoid-31-announce\"\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-index\"\u003e5\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eTOUCH UP\u003c\/span\u003e \u003c\/button\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/ajsp:map\u003e\n\u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-12-nav-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-12-nav-carousel\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-12 premium-aplus-module-12--top-nav\"\u003e \u003cdiv data-module-id=\"4\" class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-12-carousel-4-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-12-carousel-4\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-display-single a-carousel-transition-slideCircular aplus-image-carousel-container\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"4\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Madison Reed Radiant Hair Color Kit Shades of Black\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/15183553-e36a-4714-8396-ce7dc797025d.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"4\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Madison Reed Radiant Hair Color Kit Shades of Brown\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e04f9f45-38d6-4c7d-957b-092e422c0647.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"4\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Madison Reed Radiant Hair Color Kit Shades of Red\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4dcf7056-907f-45d6-9371-e2948bfbd96d.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-card\" aria-setsize=\"4\"\u003e \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e \u003cimg alt=\"Madison Reed Radiant Hair Color Kit Shades of Blonde\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/f31a046e-109a-4874-9b9d-84f8f702439c.__CR0,0,1464,600_PT0_SX1464_V1___.jpg\"\u003e \u003c\/div\u003e \u003c\/li\u003e \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv id=\"aplus-carousel-actions-4\" aria-label=\"tablist section\" class=\"a-section aplus-carousel-actions\" role=\"tablist\"\u003e \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-4 aplus-active\" role=\"tab\" tabindex=\"0\" aria-selected=\"true\"\u003e\n \u003cspan class=\"aplus-carousel-index\"\u003e1\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eBLACK SHADES\u003c\/span\u003e \u003c\/button\u003e\n \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-4 \" role=\"tab\" tabindex=\"0\" aria-selected=\"false\"\u003e\n \u003cspan class=\"aplus-carousel-index\"\u003e2\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eBRUNETTE SHADES\u003c\/span\u003e \u003c\/button\u003e\n \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-4 \" role=\"tab\" tabindex=\"0\" aria-selected=\"false\"\u003e\n \u003cspan class=\"aplus-carousel-index\"\u003e3\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eRED SHADES\u003c\/span\u003e \u003c\/button\u003e\n \u003cbutton class=\"aplus-goto-btn aplus-goto-btn-4 \" role=\"tab\" tabindex=\"0\" aria-selected=\"false\"\u003e\n \u003cspan class=\"aplus-carousel-index\"\u003e4\u003c\/span\u003e \u003cspan class=\"aplus-accent2 aplus-carousel-label\"\u003eBLONDE SHADES\u003c\/span\u003e \u003c\/button\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-5-comparison-table-scroller aplus-premium\" cel_widget_id=\"aplus-premium-module-5-comparison-table-scroller\"\u003e\n \u003cdiv class=\"premium-aplus premium-aplus-module-5 aplus-container-3 comparison-table\"\u003e\n \u003ch3 class=\"a-text-center aplus-h1 a-text-bold\"\u003e Try These Other Madison Reed Products \u003c\/h3\u003e \u003cdiv id=\"comparison-table-container-5\" data-comparison-name=\"comparison-table-container-5\" class=\"a-section a-spacing-none table-container\"\u003e \u003cdiv class=\"table-slider scroll-wrapper-bottom\"\u003e\n \u003ctable class=\"a-bordered a-horizontal-stripes scroll-width\"\u003e \u003ctbody\u003e\n\u003ctr\u003e \u003ctd class=\"attribute empty\"\u003e\u003c\/td\u003e \u003cth class=\"aplus-data-column top-header active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e Radiant Color True Black \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hMIvXvMQQ5wGSyUnzKqot2dJj0ZaP6hwueuFwku3B6sUAAAAAGnUfuliN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B09W31SKVR\"\u003e \u003cinput type=\"hidden\" name=\"items[0.base][offerListingId]\" value=\"FoUw%2B4ihvqAv0IBrksmTAHLyAvkHHi3yeurcqjvnp0WwO6%2BS81mpE6TLtQhJ625DCkDsiqIpnqNIqetE%2By85tiHyp%2BzwQ4v4NI2B9IfvNqH8h2KQX8ocd8xmnbp3ZYN74%2B%2FZC5PX11EYxNlDFEAANQrF41jYpcB3Hm9U3xoLvdfu%2BfpfwtspXrZQtsEcjY4G\"\u003e \u003cinput type=\"hidden\" 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a-spacing-small a-button-primary a-button-icon\" id=\"a-autoid-35\"\u003e\u003cspan class=\"a-button-inner\"\u003e\u003ci class=\"a-icon a-icon-cart\"\u003e\u003c\/i\u003e\u003cinput class=\"a-button-input\" type=\"submit\" aria-labelledby=\"a-autoid-35-announce\"\u003e\u003cspan class=\"a-button-text\" aria-hidden=\"true\" id=\"a-autoid-35-announce\"\u003e Add to Cart \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/form\u003e \n \u003c\/th\u003e \u003cth class=\"aplus-data-column top-header\" style=\"min-width: 230px;\"\u003e Color Therapy - Caffe \u003cform method=\"post\" action=\"\/cart\/add-to-cart\/ref=emc_p_m_5_i_atc_c\"\u003e \u003c!-- sp:csrf --\u003e\u003cinput type=\"hidden\" name=\"anti-csrftoken-a2z\" value=\"hMIvXvMQQ5wGSyUnzKqot2dJj0ZaP6hwueuFwku3B6sUAAAAAGnUfuliN2RlYmQ1Zi1iNjVkLTQzMzItYWIwYy00ODM0NjYxZDA2MTg=\"\u003e\u003c!-- sp:end-csrf --\u003e\n \u003cinput type=\"hidden\" name=\"items[0.base][asin]\" value=\"B098GS2VXW\"\u003e 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\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/form\u003e \n \u003c\/th\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Customer Reviews \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.1 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e8,544\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e 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a-color-base\"\u003e350\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e3.8 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e46\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.0 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e1,205\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.0 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e791\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cstyle\u003e\n .aplus-v2 .aplus-review-right-padding {\n padding-right: 0.1rem;\n }\n\u003c\/style\u003e\n\n\u003cdiv class=\"\"\u003e\n \u003cdiv class=\"a-size-base\"\u003e\n \u003ci class=\"a-icon a-icon-star-small a-star-small-4 a-spacing-none\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.2 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e \u003cspan class=\"a-size-mini a-color-base\"\u003e2,845\u003c\/span\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Price \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$35.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e35\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$38.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e38\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$34.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e34\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$19.50\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e19\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e50\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$24.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e24\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$30.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e30\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \u003cspan class=\"a-price\" data-a-size=\"medium_plus\" data-a-color=\"base\"\u003e\u003cspan class=\"a-offscreen\"\u003e$36.00\u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e\u003cspan class=\"a-price-symbol\"\u003e$\u003c\/span\u003e\u003cspan class=\"a-price-whole\"\u003e36\u003cspan class=\"a-price-decimal\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-price-fraction\"\u003e00\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Cruelty Free \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Ammonia Free \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n \n ✔ \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Type of Hair Color \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Permanent \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Permanent \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Demi-Permanent \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Temporary \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Temporary \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Semi-Permanent \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Temporary \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Application Time \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Up to 45 Minutes \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 10 Minutes \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 20 Minutes \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 30 Seconds \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 5 Minutes \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n Up to 35 Minutes \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 1 Minute \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd class=\"attribute a-text-bold\"\u003e \u003cdiv class=\"comparison-metric-name \" data-inline-content=\"\" data-position=\"triggerRight\"\u003e\n \u003cspan class=\"a-text-bold\"\u003e Shades\/Types Available \u003c\/span\u003e \u003c\/div\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column active active-item\" style=\"min-width: 230px; width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 36 \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 8 \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 16 \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 4 \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 8 \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 8 \u003c\/span\u003e\n \u003c\/td\u003e \u003ctd class=\"aplus-data-column\" style=\"min-width: 230px;\"\u003e \u003cspan class=\"description\"\u003e\n 6 \u003c\/span\u003e\n \u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e\n\u003c\/table\u003e \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\"\u003e\n \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"6\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 6\"\u003e \u003cul class=\"faq-list\"\u003e\n \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e Who is permanent hair color best for? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Ideal for anyone seeking 100% gray coverage, long-lasting color, or a new look. Delivers multi-tonal, natural results that transform or maintain your shade. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e How do I choose the best shade for me? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade. \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e How long does it last \u0026amp; how often should I color? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant. Be sure to subscribe to keep your color fresh! \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-3\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-3\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e What if I have stubborn grays? Do all shades provide 100% gray coverage? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Choose Knockout Collection shades (NNN\/NNA) with extra pigment for stubborn grays. For resistant grays, process 45 minutes instead of 35. The vibrant shades (R\/RV\/RR\/RC\/CC) do not provide 100% gray coverage) \u003c\/p\u003e \u003c\/li\u003e\n \u003cli id=\"faq-qa-pair-4\" class=\"faq-block\"\u003e\n \u003ch3\u003e\n \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-4\" aria-expanded=\"false\"\u003e\n \u003cp class=\"aplus-question aplus-p1\"\u003e Can this lighten my existing hair color? \u003c\/p\u003e \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n \u003c\/span\u003e \n \u003c\/h3\u003e\n \u003cp class=\"aplus-answer aplus-p2\"\u003e Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar. \u003c\/p\u003e \u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\n\n \u003c\/div\u003e","brand":"Elevutique","offers":[{"title":"Default Title","offer_id":52025563349275,"sku":null,"price":73.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0879\/2748\/8795\/files\/81pzPMb0fFL._SL1500.jpg?v=1777244150","url":"https:\/\/elevutique.com\/products\/madison-reed-radiant-hair-color-kit-100-gray-coverage-soft-black-25nnn-ppd-free-ammonia-free-1-pack","provider":"Elevutique","version":"1.0","type":"link"}