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GOOD&ALL Purple Shampoo - Eliminate Yellow Tones for Blonde & Silver Hair - Vegan & Sulfate-Free | 13.5 fl oz

GOOD&ALL Purple Shampoo - Eliminate Yellow Tones for Blonde & Silver Hair - Vegan & Sulfate-Free | 13.5 fl oz

$53.95 USD
$97.99 USD $53.95 USD
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  • INSTANTLY NEUTRALIZE BRASSY TONES FOR BLONDE, SILVER & GRAY HAIR: The potent violet pigment formula functions as an at-home toner, neutralizing stubborn yellow and gold hues in a single wash for a salon-fresh look between appointments.
  • REPAIR & HYDRATE DAMAGED HAIR: Unlike drying shampoos, our formula with amodimethicone selectively repairs damaged strands, adds brilliant shine, and leaves hair soft and manageable without heavy buildup.
  • SULFATE-FREE & 100% VEGAN: Our gentle formula is sulfate-free, paraben-free, 100% vegan, and cruelty-free, a clean and ethical choice for your hair. Achieve powerful results without compromising health.
  • AVOID UNWANTED PURPLE TINTS: The perfect balance of pigment and moisture ensures powerful toning without over-coloring. This formula provides a predictable result, helping you achieve your desired shade without the risk of over-toning.
  • UNSCENTED & GENTLE ON SCALP: Our formula is free of fragrance, a common irritant. It is designed to be gentle on sensitive scalps, providing a thorough cleanse without irritation or discomfort.

Good&All Purple Shampoo for Blonde, Silver & Highlighted Hair

Good&All Purple Shampoo neutralizes brassy tones in blonde highlighted silver hair in 1 wash
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Watch Brassy Tones Disappear in Just 1 Wash!

Merchant Video

Watch Brassy Tones Disappear in Just 1 Wash!


Tired of brassy yellow or orange dulling your blonde or silver hair? Our purple shampoo instantly neutralizes unwanted tones, restoring cool vibrancy. See hair transform from brassy to brilliant in just one wash.

Our sulfate-free + amodimethicone + niacinamide formula does more than just tone:

  • Neutralizes brassy tones, protects color
  • Leaves hair soft, shiny, hydrated
  • Strengthens strands, reduces breakage

Good&All sulfate-free, non-drying Purple Shampoo reduces brassy tones and breakage, protects color
Good&All fragrance-free Purple Shampoo neutralizes brassy tone and hydrate hair for sensitive scalp

Good&All Hair Care Collection

Purple Shampoo for blonde
Tea Tree Hair Care Set
Soothing Scalp Treatment
Tea Tree Shampoo
Tea Tree Conditioner
Customer Reviews
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Price
$26.99 $43.99 $25.99 $24.99 $24.99
Size
13.5 fl oz 2 x 13.5 fl oz 5.58 fl oz 13.5 fl oz 13.5 fl oz
Sulfate-free
✔ ✔ ✔ ✔ ✔
Paraben-free
✔ ✔ ✔ ✔ ✔
Fragrance-free
✔ ✔ ✔ ✔ ✔
100% vegan
✔ ✔ ✔ ✔ ✔
Cruelty-free
✔ ✔ ✔ ✔ ✔

  • Start 1–2× weekly. Increase to 2–3× if brass returns; dial back if hair looks ashy or dry.

  • 1–3 min for subtle toning; up to 5 for stronger. Watch the first use and rinse once brass lifts.

  • Wet hair for even lather. For extra punch, use on towel-dried hair and watch closely to avoid over-toning.

  • Yes—It cancels yellow but won’t lighten. Focus on yellow-prone areas and adjust frequency.

  • Pigmented formulas can temporarily stain. Rinse promptly or wear gloves.

We do not accept returns or cancel for change of mind. We only offer returns for items that are faulty or damaged.

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