Kristin Ess Anti-Fade Moisturizing Shampoo - UV Color Shield & Peptide Technology | 10 fl oz, Vegan & Sulfate-Free

• Anti‑Fade Moisturizing Shampoo For Color‑Treated Hair – Sulfate‑free, hydrating formula that also supports medium–high porosity and damaged hair. Helps maintain vibrant color while gently cleansing and improving softness, manageability, and shine without stripping moisture.
• UV Color Shield + Peptide Technology – Color Shield UV Complex protects hair from sun exposure and environmental stressors that cause fading. Peptides help strengthen strands and improve overall hair resilience with repeated use.
• Color-Boosting Hydrolyzed Quinoa & Moisture-Rich Ingredients – Hydrolyzed Quinoa helps preserve and enhance color vibrancy. Soybean Oil and Glycerin hydrate hair, reduce frizz, and improve softness for smoother, healthier-looking strands.
• Sulfate Free, Paraben Free + Vegan – Free of sulfates, parabens, phthalates, and silicones. Cruelty-free and keratin-safe formula suitable for fine, medium, thick, straight, wavy, or curly hair.
• Signature Honey Cream Fragrance – Features warm notes of almond, violet, honey, vanilla cream, and sandalwood for a luxurious, salon-inspired scent after every wash.
• Easy Daily Use For Prolonged Color Vibrancy – Gently cleanses scalp and strands without over-stripping. Pair with Peptide Protect Anti-Fade Conditioner for optimal color retention and shine.

Shampoo is a critical step to keeping brilliant hair color—and I always want to keep a good thing going. My sulfate-free and peptide-infused shampoo with Color Shield UV Complex helps reduce the loss of color from the first wash and preserve vibrancy longer. Clinically tested to: prevent color fading* boost shine** shield hair from UV rays*** *based on a clinical study using a Colorimeter for the Peptide Protect regimen **based on a clinical study using a Glossymeter for the Peptide Protect regimen ***based on a SEM clinical study on 10 hair tresses for the Peptide Protect regimen