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L'Oréal Technique HiColor Permanent Hair Color - Lifts Dark Hair in One Step | Rich, Smooth Formula

L'Oréal Technique HiColor Permanent Hair Color - Lifts Dark Hair in One Step | Rich, Smooth Formula

$37.95 USD
$68.99 USD $37.95 USD
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  • Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown).
  • No need to pre-lighten or bleach hair prior to application.
  • Lifts hair 3-4 levels in one single step. Neutralizes brassiness.
  • Rich, smooth creme formula conditions and penetrates hair. Provides intense, long-lasting color that resists fading.
  • Mix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush & bowl, or bottle application. Read pack instructions & safety warnings carefully prior to use.

HiColor

Explore Our Ranges

HiColor
HiColor HiLights
Excellence Crème
Chroma
Buying Options
Resistant Gray
Let's Color
Customer Reviews
4.3 out of 5 stars 4,483
4.7 out of 5 stars 4,104
4.6 out of 5 stars 2,752
4.4 out of 5 stars 1,526
4.6 out of 5 stars 426
4.3 out of 5 stars 98
Price
$15.36 $14.00 $13.70 — $13.70 $13.70
Recommended Use
All-over coverage on dark hair For highlights on dark hair For long-lasting color For deep and true red tones For long-lasting gray coverage Customizable high-impact color
Ideal Base/Hair Type
For dark hair only For dark hair only For any hair type For any hair type For any hair type For any hair type
Type of Hair Color
Permanent Permanent Permanent Permanent Permanent Permanent
Application Time
30 minutes 30 minutes 30-35 minutes 30-35 minutes 30-35 minutes 25 minutes
Shades Available
22 5 20 5 5 27

  • No, developer must be purchased separately. This item should be used with L'Oreal Technique Oreor Creme Developer at a ratio of 1 part color to 1 part developer. Read pack instructions & safety warnings carefully prior to use.

  • HiColor is suitable for dark hair (black to medium brown).

  • To remove color, apply ColorZap hair color remover to dry hair, starting at roots. Leave on for 20 minutes. Rinse, shampoo, and condition.

  • No, this item does not include a mixing bowl and brush.

We do not accept returns or cancel for change of mind. We only offer returns for items that are faulty or damaged.

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