Nekane Purple Shampoo - Toning Shampoo for Platinum Blonde Hair | 10.58 oz - Enhances Shine & Neutralizes Brassiness

• Neutralizes Brassiness Fast – Purple pigments help cancel yellow and orange tones in platinum blonde, bleached, highlighted, silver, and gray hair, restoring a clean cool-toned finish after every wash.
• Brightens & Enhances Shine – Leaves hair looking brighter and more vibrant while boosting softness and shine, so your blonde stays fresh between salon visits.
• Gentle Yet Effective Toning – Delivers even toning without over-drying when used as directed, making it ideal for weekly maintenance on color-treated hair.
• Works on All Light Hair Types – Perfect for platinum, ash blonde, balayage, highlights, ombré, and naturally gray hair that needs a boost of cool tone.
• Easy Salon-Style Results at Home – Lather, leave on 1–3 minutes for subtle toning or 3–5 minutes for stronger neutralization, then rinse. Use 1–2x per week to maintain your ideal blonde.

Keep your blonde icy, bright, and brass-free. Nekane Purple Shampoo is a color-depositing toning shampoo designed for platinum blonde, bleached, highlighted, silver, and gray hair. Its violet pigments help neutralize unwanted yellow and orange tones, bringing back a clean, cool finish after every wash. More than a toner, this shampoo gently cleanses while leaving hair soft, smooth, and noticeably shinier, so your color looks fresh between salon visits. The rich, luxurious lather spreads evenly through the hair for consistent toning without over-drying. Perfect for regular maintenance, especially when your blonde starts turning warm or dull. How to use: Apply to wet hair, massage evenly, leave on 1–3 minutes for subtle toning or 3–5 minutes for stronger neutralization, then rinse thoroughly. Use 1–2 times per week or as needed to maintain your ideal cool tone.