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Elevutique

Rossano Ferretti Velluto Straightening Serum - Frizz Control & Hydration for Sleek Finish | 3.4 Fl Oz | Vegan & Cruelty-Free

Rossano Ferretti Velluto Straightening Serum - Frizz Control & Hydration for Sleek Finish | 3.4 Fl Oz | Vegan & Cruelty-Free

$118.95 USD
$214.99 USD $118.95 USD
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  • ANTI FRIZZ Plant & fruit oils work to hydrate, detangle, smooth, defrizz and straighten hair fibers, leaving hair super relaxed, soft and silky.
  • FORTIFY & CONDITION Makes hair supple, improves elasticity and enhances strength to reduce breakage during styling.
  • RICH AND LONG LASTING Highly concentrated, rich and powerful formula means only a small amount is needed for effective results. Excellent value for superior, luxury hair care.
  • VEGAN & CRUELTY FREE Crafted with 95% naturally derived ingredients like Avocado, Sesame seeds and Almond protein for ultimate long-term hair health and nourishment. 100% MADE IN ITALY.
  • AROMAS OF ITALIAN CONFECTION Fruity notes of Peach & Mandarin combine with Vanilla & Caramel for memories of sweet treats.
  • AWARD-WINNING Hailed by Woman and Home as the ''Best for Smoothing/Straightening". Truly luxurious decadence. Italian Designer Haircare loved by and featured in Vogue, Marie Claire, Tatler, Forbes, Cosmopolitan and demanded by the most exclusive Spas in the world’s top 5* hotels across the world - Milan, Paris, New York, Hong Kong, Dubai, Madrid and Vienna to name a few.

Velluto Serum
Velluto Serum
Rossano Ferretti Parma

Sustainability

With upto 99% natural ingredients, our vegan, cruelty-free products nourish & protect your hair & scalp without harsh chemicals or artificial colors.

made in italy

100% made in Italy

Merging worldwide hair care expertise with Italian tradition, our products are designed to meet all hair needs while celebrating culture and beauty.

Rossano Ferretti

100 years of hair heritage

3 generations, we blend family tradition with innovation, offering exceptional haircare & honoring a legacy of Italian beauty & expertise

Rossano Ferretti Hair Spas

Rossano Ferretti HairSpas

Featured in exclusive spas at top 5* hotels worldwide, from Parma to New York, Paris to Dubai, Geneva to Hong Kong, Rome to the Maldives, & many more

  • Yes, it forms a protective lipid layer on the hair shaft, sealing in moisture & preventing frizz. Vitamins & fatty acids penetrate the hair shaft to deeply hydrate & smooth the cuticle.

  • This Serum helps straighten, keep hair frizz-free in humid conditions & suits all hair types. The Smoothing Serum is tailored for thicker, coarse hair, offering deeper hydration.

  • Yes, it is paraben-free to prevent drying, scalp irritation, color fade, & hair loss. Our gentle, naturally derived formula is free from harsh chemicals for healthy, long-term hair care.

  • Yes, the Serum is safe for hair extensions & color-treated hair. Its gentle, paraben-free formula provides essential nourishment & protection.

  • Yes, it has the aromas of Italian confection, blending fruity notes of Peach & Mandarin with Vanilla & Caramel evoking memories of sweet treats. Loved by premium hair care enthusiasts seeking a unique & luxurious hair experience.

Complete the routine

Satin Glow Booster
Buying Options
Protect & Shine Oil
Leave in Conditioner
Buying Options
Curls Enhancing Serum
Price
— $65.00 — $52.00
Product type
spray oil spray serum
Benefit
blowout styler sun protection, hair gloss conditioning curl enhancer
Hair type
all dull all curly
Cruelty Free
✔ ✔ ✔ ✔
Paraben & Sulfate Free
✔ ✔ ✔ ✔

We do not accept returns or cancel for change of mind. We only offer returns for items that are faulty or damaged.

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