RUDY's Soft Clay Pomade - Lightweight, Pliable Hold for Waves & Texture - Paraben Free (4.8 oz)

• Introducing a clay that hardly feels like clay at all. Our super pliable formula delivers all-day hold thanks to a blend of two types of clay and diatomaceous earth. No more fighting with tough, thick waxes or endlessly working product in your hands.
• FORMULA: With a gritty, matte finish, this creamy clay pomade creates dimension and rough-as-you-like texture that won’t weight hair down. Life is hard. Soft Clay is easy.
• HOW TO USE: Start with a dime-sized amount. Heat in hands then fully work through hair. For the most hold, work into hair when mostly dry. Style and create separation with finger tips. Add a bit more to define specific trouble areas. Look good.
• BENEFITS: Soft Clay Pomade has an all-day hold, effotless tecture, and stays flexible all day, allowing for a continuous touchable style.
• RUDY'S BARBERSHOP INGREDIENTS: Paraben free. All Rudy’s products are never tested on animals, Leaping Bunny certified, and made in the USA utilizing green facilities and technologies.

Product Description

In a world where your fridge is listening to your conversations, you’ve forgotten how to send a package, and it feels like you’re always running from something, one thing is still simple: amazing hair. Introducing Soft Clay, a workable clay pomade for a roughed-up look with an unexpectedly soft texture. Soft Clay's super pliable formula delivers all-day hold thanks to a blend of two types of clay and diatomaceous earth. No more fighting with tough, thick waxes or endlessly working product in your hands. With a gritty, matte finish, this creamy clay pomade creates dimension and rough-as-you-like texture that won’t weigh hair down.

Brand Story

For 25 years, Rudy's has been the authority on effortless style. We pioneered the modern barbershop movement and are redefining a new generation of beauty and grooming.